Skin and haircare brand
French to English translation
A swift translation response to deliver marketing materials right on time
A snapshot
- Translated multiple product descriptions under tight deadlines
- Applied dermatology expertise to ensure accurate and appealing translations
- Enabled client to maintain commitments and expand market presence
- Enhanced brand credibility with English-speaking customers
The problem: It can be tricky to find a good freelancer in the summer months–this agency got in touch because they had been let down elsewhere. They had a large translation job to deliver and were one week from deadline. They needed a reliable partner who could translate multiple product descriptions for a suite of skin and haircare ranges formulated to target skin and scalp issues such as psoriasis.
My response: Time was of the essence, so I confirmed my availability immediately. I agreed to tailor my workflow to release the batch of files for each range as soon as it was ready, rather than delivering the full project on completion. This way my client could deliver to their end client quickly and efficiently.
My expertise in dermatology meant that I could make quick decisions around terminology based on my prior understanding of skin structure and pathology. I applied this knowledge to communicate scientific concepts connected to skin cell function and aging processes. In a highly-regulated market like cosmetics, it is key for product descriptions to be truthful and accurate–while also attracting customer engagement through appealing copy. Having completed extensive CPD in skincare in 2023, I was ideally positioned to balance these two aspects to deliver marketing materials that were both reassuring and inviting for the customer.
Result: The on-time delivery helped my agency client to save face with their end client. The product descriptions were appealing and trustworthy, meaning that English-speaking customers can be confident that the brand cares about their skin and hair concerns and offers them a solution. The brand can now happily expand their sales into new markets.
If you need an English translation about Portuguese or French cosmetics or dermatological products, let's talk.
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